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Branding through Logo Design
By Harris Jhosta


Clive Roberts
Clive Roberts main role within the FSB was the development and technical design of the online membership system and online directory serving over 200,000 members. Clive Roberts was responsible for capturing the requirements of the FSB and the wider membership. Clive Roberts was the lead developer for this project that delivered a solution using IBM Redback with a browser based front end. The membership system not only managed the FSB member details but was the basis of the online directory for determining content access which Clive Roberts had developed using.net 2003 and again later using .net 2005. This online directory allowed the federation members to collaborate, network, and share best practice. During these 3 years Clive Roberts was also responsible for the mentoring, support and coordination of a team consisting of 33 web page designers who generated the content for the FSB websites. One of Clive Roberts`s other successes was to designed and built a web application in (Flash 8) to deliver media (movies, audio and pictures) and content from events and conferences.

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The preliminary lack of customers and abrupt cash flows often causes new small business owners to put off designing a well made logo and promotion resources professionally "until they achieve a clientele" or "unless they get themselves started". Unluckily, designing their own promotion materials when they initiate their businesses instead of havingg them professionally produced will make getting those early clients more difficult and may outcome in a business that will not be successful.
Countless entrepreneurs prefer to design their own promotion materials when they initiate their businesses, particularly by their first business card and a Logo or sometimes they will have an amateur designer, who creates the design for them which is yet again not professional. There are a number of reasons why this is not the best of the used practices. An amateur logo design and business card can definitely cause your business more likely to be unsuccessful.
This will result the image of your business in quite a number of ways that are:
Your business will likely to be taken as unstable by the audience.
Your business will present more likely to get failed or folded and because of this clients will not get interested in doing business with you. Naturally no one would like to do a business with someone who see

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