They say the eyes are the window to the soul. Your website then is the window to your business. What would a passerby think of your "window"? What does your website say about you? About your business?

Does your website entice the visitor to pause and take a few moments to look around or does it confuse them so much they click past it without ever looking back.

The goal of your website is to make the visitor stay until the desired visitor response has been achieved. That might be that they sign up for your newsletter, complete a survey or make a purchase. If surfer doesn`t stay for more than a few moments then all your hard work is for nothing.

There are 8 key factors that can prevent people from staying on your site. In extreme cases the key areas below can actually drive traffic away from your site.

Sin #1

Provide Useful Content.

People search for information online. To find that information they use search engines. They type in keywords or phrases to locate items, places or information they require or desire. Google, Yahoo and MSN go through their indexes and present the searcher with the best possible match for their information request. The searcher clicks on the links and visits a few sites.

What happens if the searcher doesn`t find relevant information once they get to the site? Yup they go right back to their previous search results and ggo elsewhere.